Transforming Coffee at Fenwick Newcastle
Overview
Rounton Coffee approached us to create a compelling presentation that would help pitch an in-store roasting concept to Fenwick Newcastle. The goal was to transform a business proposal into a visually engaging story that communicated opportunity, commercial value, and brand experience.
This project focused on designing a high-impact investor / partnership pitch deck for Rounton Coffee’s proposed in-store roasting concept inside Fenwick Newcastle’s food hall. The presentation needed to position coffee not just as a product, but as a live retail experience.
We developed a visually immersive deck combining strategic storytelling, commercial messaging, branded layouts, and concept visuals that showcased the potential of in-store roasting. The final presentation balanced business credibility with strong emotional appeal, helping the client communicate both financial opportunity and experiential differentiation.
CHALLENGES
The challenge was turning a commercially driven proposal into a presentation that felt premium, persuasive, and aligned with the Fenwick retail experience.
The source material included strategic messaging, financial projections, operational details, and concept storytelling—all of which needed to be presented clearly without overwhelming the audience.
A key challenge was maintaining a strong visual identity throughout the deck while making complex information like operating models, cost savings, sustainability benefits, and commercial projections easy to understand. The deck also needed to feel polished enough for executive stakeholders while remaining engaging and visually memorable.
SUMMARY
The result was a presentation that transformed a functional business case into a compelling visual sales tool.
The final deck gave Rounton Coffee a polished, presentation-led narrative that clearly communicated the concept, business opportunity, and operational feasibility of the in-store roasting model.
By combining strong storytelling with impactful design, the presentation helped elevate the proposal from a standard commercial deck into a premium pitch experience aligned with both the Rounton and Fenwick brands.
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